Insights

Notes from the studio.

How we think about the work, the tools, and the brands we're helping build. Free to read, easy to share, mildly opinionated.

missing the market secretly from the pieces
Latest AI Workflows 6 min read 25 April 2026

Why your brand isn't showing up in ChatGPT (and how to fix it in 2026

Half your future customers are asking AI for recommendations instead of searching Google. Here's why your brand is invisible to ChatGPT, Perplexity, and Google AI Overviews and the four-step fix that actually works in 2026.

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